营销在任何组织的成功中都起着关键作用。这不仅涉及广告和销售，还涉及为客户创造价值和建立客户关系的过程。市场营销学士学位课程将为您提供知识，技能，业务意识和信心，使您能够在市场营销和更广阔的商业领域取得成功。通过学习公司如何通过一系列营销策略确定目标市场，定位产品并满足客户需求，您将学会理解营销的性质及其在为组织创造竞争优势中所起的重要作用。
As the interface between the organisation and customers, marketing plays a vital role in the success of business and nonprofit settings. It encompasses all activities related to the creation, communication, and delivery of customer value.<br><br>The BA Marketing programme is designed to balance fundamentals with innovative ideas and practical skills and to improve leadership and confidence that enable students to succeed in marketing and the wider business world. By fostering a collaborative environment among scholars, students and marketing professionals with diverse backgrounds, our programme prepares students for careers in professional sales, corporate retailing, advertising, brand management, marketing consulting, and international marketing.<br><br>The BA Marketing programme is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Currently, less than 100 business schools worldwide have both AACSB and EQUIS accreditations.