21世纪见证了所有商业领域技术创新的空前增长。当今的业务专业人员必须对技术和创新必须如何满足对技术驱动的产品和/或服务的需求有深刻的了解。但是，大多数商科本科生缺乏必要的教育背景，他们无法充分理解新兴技术如何为新的商机开路。同样，工程专业的毕业生缺乏必要的业务背景，因此他们无法将他们的创新能力和技能集中在对新产品和/或服务的经济可持续发展的想法上。本课程只是为这两个学科之间的桥梁打下了基础。我们位于斯特拉斯克莱德商学院的市场营销系与我们工程学院的设计，制造与工程管理系（DMEM）合作开发了硕士学位课程以弥
The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success. Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products andor services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and services.