每个企业都需要营销自己。这意味着对业务战略有深入了解的营销人员在竞争激烈的行业中脱颖而出。将业务与市场营销相结合，可以使您获得跨学科的宝贵技能和知识，从而带来令人兴奋的职业。通过关注一些世界上最成功的组织来了解业务运营。探索人员管理。了解经济，社会，技术和政治因素如何影响不同部门。在商业和企业竞赛中测试您的知识和技能。并查看它们在安置年中如何在现实世界中应用。营销对于企业的成功至关重要。它具有塑造从销售和客户服务到产品开发和品牌忠诚度的一切力量。学习营销理论及其使用方法将为您从事大小企业的工作做好准备。您
Every business needs to market itself. That means marketers with a solid understanding of business strategy stand out in a competitive sector. Combining business and marketing allows you to gain valuable skills and knowledge across both disciplines that can lead to exciting careers. Learn about business operations by focusing on some of the world's most successful organisations. Explore people management. Understand how economic, social, technological and political factors can shape different sectors. Put your knowledge and skills to the test in business and enterprise competitions. And see how they apply in the real world on a placement year. Marketing is essential to a business success. It has the power to shape everything from sales and customer service to product development and brand loyalty. Learning marketing theory and how to use it will prepare you for working in businesses large and small. Youll cover everything from the practical side of managing campaigns to the creative elements of inspirational advertising. Length: 3 years full-time, 4 years with placement, 4 years with overseas study