该计划已获得英国特许营销协会的专业认证，是发展作为营销从业人员或相关行业的职业的理想选择。通过成功完成该计划，您将可以免除CIM（特许营销学院）6级专业资格的“战略营销”模块，这是营销雇主极力追求的。毕业三年后，您需要完成另外两个模块以获得CIM文凭。<br> <br>有机会从特许营销学院（CIM）专业资格模块中获得一系列豁免，这是备受追捧的机会雇主。有机会进行涉及现场项目的创新评估形式，以使理论与实践相融合。学生与各种公共和私营部门组织（例如，利物浦市议会，利物浦大学图书馆，伍尔顿电影院，利物浦农民市场
Professionally accredited by the Chartered Institute of Marketing, this programme is ideal for developing a career as a marketing practitioner or in related professions. By successfully completing the programme, you will have exemption from the Strategic Marketing module on the CIM (Chartered Institute of Marketing) Level 6 professional qualification, which is highly sought after by marketing employers. You have three years after graduating to complete two further modules to gain the CIM Diploma.<br><br>The opportunity to benefit from a range of exemptions from the Chartered Institute of Marketing (CIM) professional qualification modules, which are highly sought by employers. The chance to undertake innovative forms of assessment involving live projects in order to blend theory with practice. Students have worked hands-on with various public and private sector organisations (e.g. Liverpool City Council, Liverpool University Library, Woolton Cinema, Liverpool Farmers' Markets) providing a diverse range of answers to real marketing problems. A working knowledge of contemporary marketing issues and networking opportunities with marketing experts. Coursework on recent modules has included topics such as analysis of consumer behaviour regarding social media and music downloading. In addition to a dynamic range of academic staff, guest lectures from Marketing Directors and Marketing Consultants provide real-world expertise and advice for students. The chance to take part in a vibrant research environment, enriched by major international marketing conferences and seminars held at the university and hosted by the School's Marketing group.