市场营销心理学荣誉理学学士学位将广泛的心理学教育与专业知识相结合，以加深对市场营销理论和实践（包括消费者行为）的理解。候选人有机会将心理学作为一门学科与另一门学科相结合。这可能导致从事不同职业的职业没有“心理学家”的称号，因为在学习心理学时获得的技能很容易转移到工作世界的各个领域，并提供出色的通识教育。学生在学习心理学的过程中将学习的技能包括：信息查找，口头和书面沟通，计算能力，计算机素养，时间管理，解决问题的能力，团队合作能力以及开展独立研究的能力。
The Bachelor of Science Honours degree in Psychology with Marketing combines a broad education in psychology with a specialist strand to develop an understanding of the theory and practice of marketing (including consumer behaviour). Candidates have the opportunity to study psychology as a subject combined with another discipline. This can lead to careers in diverse occupations that do not carry the title ‘psychologist’ because the skills acquired while studying psychology transfer readily to various spheres in the world of work and provide an excellent general education. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research. Psychology with Marketing programme provides a combination of core psychology courses along with specific attention to specialisation in marketing. The courses are designed for those who are interested to pursue either getting higher qualification in applied fields of psychology or choosing to specialise in stream i.e. MBA in marketing. The emphasis of this programme besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT is developing skills required to understand human behaviour in various cultural and social context and to appreciate individual difference in perceiving themselves and others. Learning psychology in general is exciting and when combined with a strand of managerial skills it adds up the enthusiasm, provides wider horizon to work with different organisational set up.