这个动态的广告，公关和品牌计划可以直接响应不断变化的商业和技术环境。我们的学位是与行业合作伙伴共同开发的，旨在为您提供成功所需的技能。它回应了人们在数字时代消费，创建和共享内容的新方式，并认识到品牌的创建和管理对于从事广告和公共关系工作的人们而言至关重要。
Our dynamic and AI-friendly Advertising, PR and Branding programme directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners and is accredited by the International Advertising Association (IAA) providing you with the skills, experiences and contacts you need to succeed in this exciting industry. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations. The curriculum is designed to meet the need for graduates with expertise in both traditional and digital data analysis and to foster the ethical and critical use of emerging technologies, especially within the current landscape of dis-, mis- and mal-information. In this programme, students will apply critical thinking and enhance their communication skills across various media, gain technical proficiency in creating multiplatform content including the use of generative artificial intelligence, and apply creative thinking to some of the world’s most pressing communications challenges.