通过此CIM认证课程，应对未来的营销挑战。无论您是对创建自己的公司感兴趣还是希望在全球组织的核心领域进行创新，您都将学习营销与管理理论与实践的结合。在市场营销和管理学士学位课程中，您可以批判性地评估组织和消费者的行为，同时了解市场营销策略，品牌发展和新产品管理的重要性。在第一年，您还将对经济学，会计学和商业法学有宝贵的了解。在接下来的几年中，您的学习将包括数字营销，消费者行为，国际营销以及营销分析和指标。这门课程为您的工作做好充分的准备，同时还可以根据您的职业道路灵活调整学位。选项包括服务营销，神经营销，
Equip yourself for the marketing challenges of the future on this CIM-accredited course. Whether you're interested in launching your own company or want to innovate at the heart of a global organisation, you'll study a combination of marketing and management theory and practice. On the Marketing and Management BSc you critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. In the first year you also develop a valuable understanding of economics, accounting and business law. In the subsequent years your studies will include digital marketing, consumer behaviour, international marketing and marketing analytics and metrics. This course fully prepares you for the workplace while offering the flexibility to tailor your degree to your career path. Options include services marketing, neuro-marketing, leadership, entrepreneurship, the circular economy, project management and public management. You can also spend time enriching your experience by exploring different disciplines from across the university, spend time in the workplace or studying abroad.