本课程旨在扩展您在现实世界中的战略广告知识和技能。广告研究领域的重点是使您了解关键的广告理论和当代实践。它将为您提供批判性思维，解决问题的能力和战略见解，以应对现实世界中的挑战以及客户服务，计划，媒体，创意和数字广告领域的各种业务问题。在从事本研究领域时，您还将获得有效的专业沟通和跨文化技能，以与广告业在不同的国家和国际商业环境中进行合作。我们的计划是在与行业协商的基础上开发的，结合了实际案例分析，活动和工作场所项目。与行业领导者和从业者的有意义的联系也将使您受益，因为他们分享了对专业实践所需的基本技能和
This course is designed to extend your real-world strategic advertising knowledge and skills. The advertising study area is focused on equipping you with an understanding of crucial advertising theory and contemporary practice. It will empower you with critical thinking, problem solving and a strategic insight to face real world challenges and diverse business issues in the area of account service, planning, media, creative and digital advertising. In undertaking this study area you will also acquire effective professional communication and intercultural skills to work collaboratively with the advertising industry across diverse national and international business contexts. Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.<br> <br>The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both. Advertising professionals communicate skilfully through various media the products and services offered by an organisation. Informational, and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity. The strategic advertising major focuses on the management of the advertising function, including understanding consumers, marketing management, integrated marketing communication and research.