我们的MSc市场营销计划将为您提供在当今快速发展的市场环境中担任各种令人兴奋的市场营销和管理职务所需的市场营销知识和分析技能。您将直接从领先的研究人员，学者和实践者的专家教学中受益，他们中许多人在各自领域中享誉世界。在这一年中，您将发现全球市场中有效战略营销管理背后的秘密，学习进行和分析市场研究所使用的技术，在国际背景下探索营销组合，并从著名的营销从业人员那里获得大师班。
Our MSc Marketing programme will equip you with the knowledge and analytical skills required for a range of exciting marketing roles in today's fast-paced and ever-evolving world.<br><br>Marketing is the hub of all modern business. In a world of constantly changing consumer habits and technological advances, marketing offers a wealth of exciting and creative career opportunities in digital, retail, advertising, manufacturing and finance. No business today can survive long without marketing.<br><br>Our Marketing Master's will enable you to discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. You will benefit directly from expert teaching by leading researchers, academics and practitioners, many of whom are world-renowned in their fields.<br><br>In semester two you will work on a project with a leading brand. Most recently this was Britvic, suppliers of Pepsi Max, Robinsons, Rockstar and others to the UK market. Each group were allocated a brand and liaised with the Britvic marketing team to produce a report to increase sales after Covid-19.<br><br>In addition, you will also have the opportunity to study towards The Chartered Institute of Marketing's (CIM) level 6 Diploma in Professional Marketing. This optional qualification is separate to the Marketing Master's programme and therefore involves an additional fee. It is taught by our training partner, TMLA (an accredited study centre for the CIM), and as we are part of the CIM Accredited Degree, you will be exempt from taking the exam and will only need to produce two assignments to achieve the Diploma. This professional diploma is sought after by employers when it comes to hiring new staff.