了解营销如何对全球时尚品牌的知名度和声誉产生重大影响，从高街品牌到主导伦敦，巴黎和纽约时装秀的那些品牌。通过探索从设计阶段到生产，展示和广告的时尚历程，您将对商业和PR有所了解。我们将教您识别和预测趋势，并了解为什么这些趋势对时尚行业如此重要。您还将发现确保品牌吸引有影响力的时尚博主关注的背后技术，以及如何使您的服装成为头条新闻，以及研究时尚历史以及政治变革和社会运动对时尚的影响。
Develop expertise in marketing and advertising. You'll gain an understanding of business and PR by exploring the fashion journey, from design to production, display and promotion.Discover how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris and New York.As part of this course, you’ll:Learn to predict and identify trends, and understand why these trends are important to the industryDiscover the techniques behind ensuring your brand gets the attention of influential bloggers and how to get your clothing into the headlinesStudy fashion history and the effect of political changes and social movements on fashionHave the opportunity to impress the public and industry by exhibiting your work at the end of your final year.Real life experience<br>Your studies will be informed and delivered by people from all areas of the fashion industry, and you’ll work on live briefs set by real clients. You could also choose a placement year and experience a range of careers first-hand. Our placements will allow you to build your experience and contacts. They'll also help you decide what you want to achieve when you graduate.Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you'll be able to tailor your course to suit your career ambitions.Teaching &amp; LearningIndependent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.Career ProspectsDesigning and making clothes is only part of the fashion industry. This course will enable you to enter this ever-changing sector in a range of areas, including marketing, fashion buying, retail, visual merchandising, visual communication for fashion or journalism. You could plan national advertising campaigns for a high-street label or you could work for an independent designer, helping them grab the attention of fashion bloggers.