为了获得成功，营销人员必须对客户和利益相关者不断变化的需求以及市场动态做出响应。该课程是由学术和行业专家开发的，目的是使您对在英国和全球范围内成功从事营销职业的营销理论，跨学科技术和策略有透彻的了解。您将开发关键营销领域的核心技能，经验和知识，包括数字素养和道德实践。我们与公司的紧密联系使您可以与专家演讲嘉宾接触，并有机会参与现实世界的咨询项目。该计划还提供了进行行业实习的机会，使您有机会运用理论和概念来解决实际的营销问题。
In order to succeed, marketers have to respond to the ever evolving needs of their customers and stakeholders and the dynamics of the marketplace.<br>This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. Youll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.<br>Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects. The programme also offers the opportunity to undertake a placement year in industry, giving you the chance to apply theory and concepts to solve real-world marketing problems.