我们的课程旨在更新您的知识，增强您对有效营销实践基础的原理和理论的理解，并为您提供领先的当代营销技能。您将深入探讨这个充满活力和挑战性的领域。特许营销学会（CIM）是面向全球营销人员的领先专业机构，致力于发展营销专业，维持专业水平并提高营销从业人员的技能。朴茨茅斯大学与CIM合作，使学生有机会通过CIM研究生门户获得专业资格。那些分数达到50％或更高的人将在毕业后的三年内免于CIM 6级市场营销专业文凭中的战略市场营销模块。CIM资格受到雇主的强烈追捧，并与我们自己的学位一起定位，以确保您有成功的营销职业
Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. Those graduating with a mark of 50% or more will be exempted from the Strategic Marketing module in the CIM Level 6 Professional Diploma in Marketing for a period of three year following graduation. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures you have best opportunities for a successful marketing career.