营销是一个动态且必不可少的业务功能，它提供了市场与战略决策之间的重要联系。本课程反映了该领域当前的学术和从业者思维，为您提供了适合任何组织的必要营销知识和技能。<br> <br>该课程的学术基础将帮助您发展严格的批判和分析技能，以及对营销领域理论思维的演变和方向的理解。这是市场营销管理的当代问题的最终结果，这是最后一年的模块，反映了各种各样的研究，鼓励学生成为我们研究社区的一部分。本课程与商业和市场营销管理学系共同开设一年级。您可以在第一年末在这些学位之间切换。
Our BA Marketing Management will show you how the world of marketing is more exciting than ever. New technology is unlocking new insights into consumer behaviour, and creating exciting opportunities to engage with audiences in the physical and digital world.<br><br>There’s no better place to start learning than in our Marketing and Social Media Lab. You’ll find everything a marketer needs, from the latest industry-standard tools like Brandwatch, to essential software like Adobe Creative Cloud.<br><br>When designing this course, we talked to a range of employers to ensure our graduates have the skills needed to accelerate their marketing strategy. We also work with our partners, including JVC, to set live briefs.<br><br>Our core modules cover the key areas of marketing, from consumer behaviour to future marketing trends. While optional modules encourage you to think creatively and allow you to explore areas like influencer marketing and big data.<br><br>Whether you want to manage brands at a leading agency or shape the social strategy of global businesses, we’ll help you get the knowledge you need to get there.<br><br>Full time: 3 years, or 4 if a work placement is chosen