专家模块涵盖了全球范围内的买方行为，品牌动态和关系营销。您将通过硕士学位论文或调查咨询项目来发展自己的研究技能。我们的理学硕士与市场营销管理课程提供了不同的专业模块，为期两年，尽管存在着共同点。市场营销投入。第二年的一部分，您将进行实习或参加小组咨询项目。这种先进的实践将提高您的技能和就业能力。没有要求在本科水平上学习过商务或市场营销管理。该课程由纽卡斯尔商学院享有盛誉的AACSB认证所涵盖，该校被评为“年度最佳商学院”。 ™在2015年《时代》高等教育奖中。
Specialist modules cover buyer behaviours, brand dynamics and relationship marketing in a global context. You'll develop your research skills through a master's dissertation or an investigative consultancy project.Different specialist modules are available with our MSc Business with Management with Marketing, which is a two-year course, although commonality exists in terms of the Marketing input.During part of the second year you'll undertake an internship or work in a group consultancy project. This advanced practice will enhance your skills and employability.There is no requirement to have studied business or marketing management at undergraduate level.The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year' at The Times Higher Education Awards 2015.