专家模块涵盖了全球范围内的买方行为，品牌动态和关系营销。您将通过硕士学位论文或调查咨询项目来发展自己的研究技能。我们的理学硕士与市场营销管理课程提供了不同的专业模块，为期两年，尽管存在着共同点。市场营销投入。在本课程的第二年，您将在另一个国家学习。雇主通常更喜欢具有国际知名度的申请人。我们的交流选择将增加您的经验，并且将帮助您在其他方面脱颖而出。不需要在本科层次上学习商业或市场营销管理。该课程由著名的纽卡斯尔商学院AACSB认证涵盖在2015年《泰晤士报》高等教育奖中被评为“年度最佳商学院”。
Specialist modules cover buyer behaviours, brand dynamics and relationship marketing in a global context. You'll develop your research skills through a master's dissertation or an investigative consultancy project.Different specialist modules are available with our MSc Business with Management with Marketing, which is a two-year course, although commonality exists in terms of the Marketing input.In the second year of this course you'll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and it'll help you stand out from others.There is no requirement to have studied business or marketing management at undergraduate level.The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year' at The Times Higher Education Awards 2015.