本课程为您提供机会，将对组织管理功能和流程的全面理解与市场营销专业相结合。<br> <br>如果您对组织市场营销职能内的职业感兴趣，本学位将帮助您到达那里。涵盖管理和市场营销的核心概念，实践和技术，您将开发商业，私营和公共部门的雇主所需要的分析，定量，计算，演示和其他可转移的技能。<br> <br> Sandwich一年又一年在国外。
You'll cover the core concepts, practices and techniques of management and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business. You'll gain a foundation in the functions and processes of business such as accounting practices and supply chain management. Diverse optional modules will allow you to tailor your course to suit your own interests and career plans, focusing on topics ranging from human resource management to innovation and technology and management consulting. Throughout the course, you'll develop the analytical, quantitative, leadership, presentation and other transferable skills required by the business world. <br><br>Compulsory modules in your first year will give you a broad foundation in both subjects. You'll gain an understanding of basic accounting practices and economic principles, as well as organisational behaviour and the theory and practice of setting up a business of your own. You'll also be introduced to the basic concepts and techniques used in marketing.<br><br>You'll build on this in Year 2, where you'll examine how theories of organisational behaviour relate to real-world situations. At the same time, you'll look at how information is used to support management and organisational decisions and explore key business functions like marketing, corporate social responsibility and operations. On the marketing side, you'll gain an in-depth understanding of consumer behaviour, how this is measured and the techniques used in marketing research. Optional modules will allow you to focus on topics like business history or managing international business. There are fewer compulsory modules in your final year. You'll develop your marketing skills by studying marketing strategy, promotional management and the challenges and opportunities in international marketing. You will also complete a dissertation, an independently researched project that you submit in your final year, allowing you to apply your research and analysis skills to a management or marketing topic of your choice.