数字营销简介（也称为在线营销，互联网营销或网络营销）模块使您能够利用数字营销的力量作为组织营销策略的核心驱动力。您将了解数字营销的基本原理，并能够区别于数字营销与传统营销的区别。<br> <br>本模块还将向您介绍数字营销研究所（DMI）的方法，这是一个概述基础的迭代框架。数字营销的宗旨和视觉方案，为实施不同渠道提供了基础。
This Professional Diploma in Digital Marketing is accredited by the Digital Marketing Institute - an international professional association for Digital Marketers. Success in this programme allows you to become a Certified Digital Marketing Professional. Certified Digital Marketing Professional is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who employs digital marketing staff and would like to understand how they spend their time. This marketing course is for: professionals who need to understand digital marketing or get more out of their digital channels marketers who want to fast-track their career or improve their position in the marketplace small business owners who need to maximise online channels for growing their business students who want to upskill in digital marketing