在当今的数字世界中，声誉可能会瞬间丢失。品牌管理硕士可以教会您有关消费者及其行为的知识。《福布斯》全球最有价值品牌排行榜估计，苹果，谷歌，微软，可口可乐和Facebook这五个前五名的品牌价值超过500亿美元，而苹果三倍。品牌管理是当今商业世界中的重要声誉功能，各行各业的组织现在都在投资创建和培育自己的品牌，从而可以在充满挑战和竞争的市场中实现与众不同。
In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the world's most successful companies also boasting successful brands. Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies.<br><br>The opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand. Develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation. Allow you to make brand-related decisions and recommendations through the appraisal of brand position within the marketplace.<br><br>1 year full-time