本课程旨在扩展您在现实世界中的战略广告知识和技能。广告研究领域的重点是使您了解关键的广告理论和当代实践。它将为您提供批判性思维，解决问题的能力和战略见解，以应对现实世界中的挑战以及客户服务，计划，媒体，创意和数字广告领域的各种业务问题。在从事本研究领域时，您还将获得有效的专业沟通和跨文化技能，以与广告业在不同的国家和国际商业环境中进行合作。<br> <br>广告的真实世界涉及战略，计划和创造力。如果您想提高自己的技能或涉足广告行业，那么QUT会为您提供选择程序的机会，您可以同时做这两项。广告专业人士通过各
This course is designed to extend your real-world strategic advertising knowledge and skills. The advertising study area is focused on equipping you with an understanding of crucial advertising theory and contemporary practice. It will empower you with critical thinking, problem solving and a strategic insight to face real world challenges and diverse business issues in the area of account service, planning, media, creative and digital advertising. In undertaking this study area you will also acquire effective professional communication and intercultural skills to work collaboratively with the advertising industry across diverse national and international business contexts.<br><br>The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both. Advertising professionals communicate skilfully through various media the products and services offered by an organisation. Informational and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity. The strategic advertising major focuses on the management of the advertising function, including understanding consumers, creative and media strategy, campaign planning and research. QUT's Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.