该硕士课程侧重于公司，市场和消费者面临的全球性问题，并为各种与营销相关的职业提供了理想的跳板。您将对市场及其运作方式有深入的了解，并将向企业介绍许多理论，工具和技术，企业可以使用这些理论，工具和技术与这些市场建立联系。您还将学习公司可以采取哪些措施来发现可能为创建新市场提供潜力的新兴消费实践。整个过程着重于理论与实践之间的关系，您将不断面临挑战，以反思所遇到的想法如何转化为现实环境。通过国际案例，模拟和项目，您将接触到许多不同的营销环境-最后一学期的营销将达到“深度潜水论文”。在这里，您与外部客户合作，共
Marketing is an exciting, challenging, and nuanced discipline that touches upon every aspect of our lives – from the products we buy, the retail stores we visit, to the websites we browse. Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The work that marketers do can have a profound impact on society, the economy, the environment and culture. The MSc Marketing is your gateway to a thriving professional career in marketing. Our perfect blend of theory and practice, alongside connections with top employers and industry influencers, will help you to become a knowledgeable marketing postgraduate who will flourish in a changing and dynamic landscape. As a conversion programme, the MSc Marketing will fast-track your career by offering outstanding and comprehensive training to graduates from non-marketing disciplines. The programme provides a well-rounded marketing education that fosters the critical and strategic skills to multiply your career prospects. You will learn about global issues as well as the theories, tools, and techniques that connect and shape firms, markets and consumers. You will also have the flexibility to choose between elective modules to advance your specific marketing interests, such as digital marketing and branding strategy. In the final term, you will work on a company-commissioned dissertation for a client to explore real-life solutions to a problem and present and develop your findings.