MA Advertising is about the future of the advertising industry. With new technologies constantly emerging, audiences becoming increasingly active, and Ad fraud and Ad blocking changing the landscape, the industry needs new thinking. On this course, you will develop the skills, ideas and solutions needed to shape and define the future of advertising.<br><br>On MA Advertising, youll develop knowledge and critical analytical skills to explore the diverse landscape of both the traditional and emerging marketing communications and media industries. <br><br>Working across the rapidly changing ecology of advertising and promotional communications, youll work with tutors and industry partners to consider current challenges, develop your creative practice and refine your strategic understanding of advertising effectiveness.<br><br>Youll apply a mix of both innovative and traditional thinking and research methods to generate insight, solve problems and develop creative solutions, developing a transferrable skillset for your career or future study.<br><br>Mode of study <br>MA Advertising is in Full Time mode which runs for 45 weeks over 15 months. You will be expected to commit 40 hours per week to study.