学历文凭
Masters Degree (Coursework)
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
IELTS Academic: 6.5 Overall with 6.0 in all other band. TOEFL iBT: 79 Overall with Listening 16, Reading 16, Writing 21, Speaking 18.
IDP—雅思考试联合主办方
雅思考试总分
6.5
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- 雅思总分:6.5
- 托福网考总分:79
- 托福笔试总分:160
- 其他语言考试:Pearson PTE (Academic) 58 Overall with 50 in all other band
课程简介
Take your career to the next level and become a leader in marketing with QUT's Master of Business (Marketing). Help businesses and organisations craft innovative and impactful marketing campaigns that captivate audiences, build brand awareness, and drive measurable results.<br><br>Whether you're a marketing professional looking to enhance and refine your skills, or you're interested in pursuing a career in the exciting and ever-evolving field of marketing, QUT's Master of Business (Marketing) can help you achieve your goals.<br><br>In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.<br><br>You will also gain a comprehensive understanding of the latest concepts, strategies, and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions.<br><br>Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.<br><br>In the final capstone unit, you'll take your skills to the next level with a unique opportunity to collaborate independently and in teams on real-world client projects with one of our industry partners. This immersive experience will not only advance your knowledge and research skills but also provide you with valuable workplace experience, setting you up for success in your future marketing career.
相关申请
预科
奖学金
实习机会
在校学习
跨境学习
校园授课-线上开始
在线/远程学习
学校排名
世界排名
179
数据源:泰晤士高等教育世界大学排名
关于昆士兰科技大学
昆士兰科技大学(QUT)是一所面向全球的年轻大学。该校拥有 50000 多名学生,其中包括来自 140 多个国家/地区的留学生。昆士兰科技大学雄心勃勃,随时准备迎接新的挑战,以未来为驱动力,努力通过实用的实践学习将学生与现实世界联系起来,为毕业生未来的职业生涯做好准备。该大学的课程为学生做好了毕业准备,使他们具备在澳大利亚和国外就业所需的技能。学生可以从 100 多门紧贴现实生活的课程中进行选择,将自己的热情转化为有价值的职业。昆士兰科技大学开设的课程包括建筑与建筑环境、商业、交流、创意艺术、设计、工程、英语语言与路径课程、健康、信息技术与游戏、司法、法律、数学与数据科学、科学以及教学与教育。昆士兰科技大学致力于创造机会,将学生与行业雇主联系起来,并通过综合实习、见习和实际合作项目来实现这一目标。昆士兰科技大学的教职员工在行业中担任重要的咨询职位,并参与行业项目,他们经常让学生参与其中。昆士兰科技大学的毕业生就业能力在昆士兰州排名第一,在全球排名 111-120 位(2022 年 QS 毕业生就业能力排名)。昆士兰科技大学的研究活动旨在解决地球面临的最严峻问题。该校的跨学科研究方法不仅使其与现代世界更加密切相关,还为学生提供了变革思维的学习环境,使他们磨练自己的研究技能,探索更广阔的工作环境,在行业内合作实践中对现实世界产生影响。TEQSA PRV12079
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