基尔（Keele）的市场营销和业务管理计划考虑了市场研究和分析，消费者行为和沟通以及许多业务和管理主题的作用和重要性。本课程将使您了解在社会和文化趋势的背景下营销和商业的作用和重要性。在快速发展的数字和在线营销世界中，我们将鼓励您在现实世界中运用您的学习知识来发展备受雇主追捧的技能。您可以通过参加分班学习或一年留学来获得更多的实践经验。您将探讨组织行为和管理中的概念和辩论，包括私营和公共部门的决策行为。您将研究市场和消费者，他们的行为以及如何理解和与他们交流。您还将研究品牌和尖端的数字营销，这些技术的需求
Our Business Management and Marketing BA offers you the chance to specialise in marketing and also to develop your broader understanding of management. We concentrate on allowing you to elevate your learning about management in different types of organisations and give you the essential marketing strategies and techniques applicable in today's fast-moving and increasingly digital business world.<br>The modern business environment needs individuals who can critically think about managing, organisations and the people who are employed by them, and you will improve your knowledge about this by studying management from a wider historical, economic, political and sociological context.<br><br>Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour.<br><br>This course presents you with the chance to align your studies with your specific interest or strengths. In the first year you can choose from optional modules ranging from business law, accounting principles and the global business environment to microeconomics, international business and human resource management.<br><br>Higher-level modules on the Business Management and Marketing BA focus on topics like organisational behaviour that will introduce you to classic theories like Taylorist and Human Relations theories as well as motivation, politics, leadership, and gender. Consumer behaviour will continue to be explored, deepening your understanding of current consumer culture and how analysing consumer behaviour can be linked to different marketing practices. You will study the different methods organisations currently use to gather marketing insights and then undertake an independent research project to apply these techniques yourself in the real world. Gain a critical understanding of digital and marketing communications and learn how to apply them in practice and develop a sense of the issues that affect marketing decisions at a global level.<br><br>As you progress on the course you can continue to select from varied optional modules. From your own professional development, operations and quality management, to social enterprise and corporate governance. The optional business strategy module includes a virtual business game simulation that will give you the opportunity to put the theory you've been learning on the course into practice. Additional choices might also include strategic marketing management, looking at comparative business cultures and exploring contemporary retail environments. These module choices are indicative and may change.