我们的数字营销国际营销理学硕士课程旨在为您提供当今全球数字经济中的营销管理知识。通过将实用的洞察力和学术知识相结合，您将了解数字营销实践和策略的当代发展以及如何将其应用于现实世界的业务挑战。该计划将对从事（或打算从事）数字经济并希望在不断扩大的就业市场中脱颖而出的人们感兴趣。
The MSc International Marketing will equip you with the contemporary marketing skills and knowledge necessary for organisational success in an increasingly global economy. The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation. There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners. Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Sustainable Marketing as well as specialist marketing knowledge (Marketing Metrics). Students can select two course options as part of their programme - one for each semester. These include digital technology Contemporary Business Technology, Social Media Marketing, Entrepreneurship and Creativity and Business Economics. For those who wish to undertake a more detailed introduction to marketing practice, there is also an option in Marketing. Students will also undertake as a mandatory course Research Philosophy and Practice, which will lay the necessary foundations for a successful research dissertation. In Semester 3, the International Marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of research. Students will demonstrate their mastery of the subject area by developing new insights from analysis of valuable primary research.<br><br>Programme duration - (MSc - 12 months and PG Diploma - 9 months)