这个学位是67％的商务科目，33％的语言。班戈商学院的语言课程涉及三分之一的语言学习，而三分之二的学位则是完全基于班戈的3年课程。本课程的“营销”部分将提高您对营销的关键战略和运营方面的技能和知识，并且您将了解外部营销环境。营销的战略和运营方面包括制定营销策略，管理营销职能及其相对于其他关键业务职能的定位，广告和品牌，客户关系管理，信息技术的应用以及电子营销。外部营销环境包括消费者行为和消费者心理，营销传播，公共关系和市场研究。该营销课程计划还涵盖了更广泛的商业和管理主题，发展了对组织，组织的管理以及不断
This degree is 67% business subject, 33% language. Degrees that involve one-third language study and two-thirds at Bangor Business School are 3-year courses based entirely in Bangor. The Marketing part of this course, will develop your skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing. The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This Marketing course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate. German will equip you with advanced skills in the German language, as well as offering a broad range of specialised and detailed insights into the culture, society and history of the German-speaking lands. The German course has language at the heart of it, with core modules developing the key oral, aural and written skills every year. BA (Hons) Marketing With German 3-year course, Full time Optional year abroad