您可以通过市场营销学习意大利语作为联合荣誉学位（50％意大利语，50％营销）。本课程的意大利语部分将为您提供意大利语方面的高级技能，以及与之相关的文化，社会和历史的大量专业且详尽的见解。该学位以语言为核心，核心模块每年开发关键的口语，听觉和书面技能。这些模块还可以提高文化意识，这对于您在国外的一年以及以后的工作世界将需要。市场营销将发展您对市场营销的关键战略和运营方面的技能和知识，并且您将了解外部市场营销环境。营销的战略和运营方面包括制定营销策略，管理营销职能及其相对于其他关键业务职能的定位，广告和品牌，
This course provides a fantastic opportunity to combine Marketing with the in-depth study of a language. The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This Marketing course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate. You will benefit from excellent teaching and student support whilst developing key skills and knowledge that you will need for your year abroad, and later on, for the world of work. The Italian part of the course will provide you with advanced skills in the Italian language and a broad range of specialised and detailed insights into the culture, society and history that go with it. Through studying Marketing you will develop your skills and knowledge of the key strategic and operational aspects of marketing, and gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.