国外一年。全球经济正在经历前所未有的融合。当今的营销人员必须在拥挤且快速变化的市场中蓬勃发展。他们必须识别并响应新兴的客户趋势，以进行竞争。这门高度实用的课程将营销理论与互动项目，团队合作和业务模拟游戏相结合，以探索当今营销人员面临的主要问题。我们将开发您的创造力，分析和战略决策技巧，以便您可以在快速发展的，数字化连接的国际市场中最大化业务绩效。
The global economy is undergoing unprecedented integration. Today's marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.<br>This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets.<br>The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates.<br><br>This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.<br><br><br>Skilled marketers are in high demand in the graduate labour market, therefore, we embed a series of core and specific skills into our undergraduate curriculum for BSc Marketing to ensure that our graduates are suited to careers in marketing, management and leadership roles.<br>All of our taught modules embed elements of our skills map which emulate the skills which are required by employers of marketing graduates, these generally include:Academic and cognitive skills, Research skills, Technology skills, Communication skills, Data analysis skills, Soft skills