将创意思维与战略分析相结合，营销是任何组织与其潜在消费者群之间至关重要的联系。凭借比以往更多的营销平台和无穷的创意交流渠道，对于组织的成功，对良好的营销技能的需求从未像现在这样重要。斯特灵大学的市场营销课程以其市场营销学位的质量在苏格兰排名第二，在英国排名前十（《 2019年完整大学指南》）。这要归功于我们以研究为导向的教学以及与行业的紧密联系。我们了解有必要为24/7互联时代的瞬息万变的营销环境做好准备，同时仍在探索始终作为该学科基础的永恒真理。您将体验营销在“实时”环境中的工作方式，加深对业务发展动力
Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation's success. The University of Stirling's Marketing course is ranked 2nd in the UK for Marketing (Guardian University Guide 2022). This is thanks to our research-led teaching and close ties with industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. Youll experience how marketing works in a live environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication. Youll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects creating a tailored degree that will give you an edge in the field youre most passionate about. We're ranked 1st in Scotland for student satisfaction in Marketing (National Student Survey 2022), and with graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.