市场营销与心理学（荣誉）文学士学位
Bachelor of Arts (Honours) in Marketing and Psychology
学历文凭
Bachelor Degree with Honours
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
Year 1 entry – Four-year honours
SQA Highers
AABB – by the end of S5
AABBB – by the end of S6
GCE A-levels
BBB
IB Diploma
30
BTEC (Level 3)
DDM
Other qualifications
English, Welsh and Northern Irish HNC/HND
Merits and Distinctions
English, Welsh and Northern Irish access courses
Access to Higher Education - 60 credits, minimum 45 at QCF Level 3, pass at 60% or above.
IELTS Academic or UKVI 6.0 with 5.5 in each skill
Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
IBT TOEFL Special Home Edition 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
Trinity ISE II Pass overall and Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
Duolingo 95 overall with a minimum of 90 in all sub-skills
LanguageCert International ESOL B2 Communicator - Pass with minimum 33 in each sub-skill
SQA Highers
AABB – by the end of S5
AABBB – by the end of S6
GCE A-levels
BBB
IB Diploma
30
BTEC (Level 3)
DDM
Other qualifications
English, Welsh and Northern Irish HNC/HND
Merits and Distinctions
English, Welsh and Northern Irish access courses
Access to Higher Education - 60 credits, minimum 45 at QCF Level 3, pass at 60% or above.
IELTS Academic or UKVI 6.0 with 5.5 in each skill
Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
IBT TOEFL Special Home Edition 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
Trinity ISE II Pass overall and Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
Duolingo 95 overall with a minimum of 90 in all sub-skills
LanguageCert International ESOL B2 Communicator - Pass with minimum 33 in each sub-skill
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IDP—雅思考试联合主办方
雅思考试总分
6.0
了解更多
- 雅思总分：6
- 托福网考总分：78
- 托福笔试总分：160
- 其他语言考试：Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
CRICOS代码:CN85
申请截止日期:请 与IDP顾问联系以获取详细信息。
课程简介
将创意思维与战略分析相结合，营销是任何组织与其潜在消费者群之间至关重要的联系。凭借比以往更多的营销平台和无穷的创意交流渠道，对于组织的成功，对良好的营销技能的需求从未像现在这样重要。斯特灵大学的市场营销课程以其市场营销学位的质量在苏格兰排名第二，在英国排名前十（《 2019年完整大学指南》）。这要归功于我们以研究为导向的教学以及与行业的紧密联系。我们了解有必要为24/7互联时代的瞬息万变的营销环境做好准备，同时仍在探索始终作为该学科基础的永恒真理。您将体验营销在“实时”环境中的工作方式，加深对业务发展动力
Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation's success. The University of Stirling's Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (Complete University Guide 2019). This is thanks to our research-led teaching and close ties to industry. We understand the need to prepare you for the rapidly-shifting landscape of marketing in an age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You'll experience how marketing works in a ''live'' environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.
Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation's success. The University of Stirling's Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (Complete University Guide 2019). This is thanks to our research-led teaching and close ties to industry. We understand the need to prepare you for the rapidly-shifting landscape of marketing in an age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You'll experience how marketing works in a ''live'' environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.
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预科
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在校学习
跨境学习
校园授课-线上开始
在线/远程学习
学校排名
世界排名
351
数据源：泰晤士高等教育世界大学排名
关于斯特灵大学
斯特林大学是一所全球性的高等教育机构，拥有来自120多个不同国家的17000多名学生，其校友网络遍布170多个国家。学校的高教学质量在全国有口皆碑，在2022年《卫报大学指南》中被列为英国前50名的大学。就读斯特林大学的学生将受益于丰富的学术环境，根据2014年政府卓越研究框架（REF），学校有许多国际优秀或世界领先的研究项目，让学生将在其领域的最前沿学习。斯特林大学在毕业生就业能力、国际化和包容性等方面表现出色，其中包容性在2021年QS星级大学评级中获得五颗星。学生在毕业时获得的绝不仅仅是一纸学位证书。学校以其富有人情味、互相帮助的学生社区和多元文化而闻名，使来自世界各地的学生都能享受丰富和有益的学习生活，并且建立终身的个人和专业联系。斯特林大学的校园占地330英亩，拥有美丽的绿色空间和一个湖泊。在这个宁静的学习环境中，学生可以找到优质的住宿和娱乐设施，以及许多吃喝玩乐的选择。斯特林大学的学生永远不会错过探索新鲜事物的机会，爱丁堡、格拉斯哥、苏格兰高地和英国其他地区都可以通过铁路、汽车或飞机方便地到达。
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