This course is an excellent foundation for a career in marketing. Alternatively it will help you bring a marketing perspective to any number of other business roles. It's a great choice if you have your own business, or work in a family business, and want to improve your marketing skills. <br><br>Over 12 months of intensive study youll discover the intellectual and practical skills of marketing, exploring theories, concepts and techniques, and building the analytical tools and perspectives necessary for a lifetime of making marketing decisions. Youll learn how to lead and respond, both operationally and strategically, in the dynamic global marketplace.Youll discover the long-standing fundamentals of marketing, as well as investigating new areas that are critical to success in today's world, such as internationalisation and the global marketplace, the power of the internet, and socially responsible marketing.