我们的荣誉学士国际市场营销（充值）课程可让您在我们的内部市场营销机构The Link中学习。我们的国际营销充实度使您有机会在全球商业环境中扩展您的营销知识。我们将教您将知识应用到实际的业务场景中，帮助您迈向就业，已经处理了在职场中发现的许多情况。您将进入一系列令人兴奋和创新的场景，从而增强您的专业知识并从不同的文化和经验中学习。在本年度充值的那一年，您将学习一系列高级模块，以了解当前的营销方法和当代商业问题，例如当代广告，电子商务和营销策略与计划。
OverviewWant to top up your marketing degree in Birmingham Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link.Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world.What's covered in this courseYou’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences.On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring.EmployabilityThis course allows you to tailor your study around the job role and the career you want. By teaching you to apply what you learn to real business scenarios, you can walk into employment, having already dealt with many situations you find in the working world.You’ll have many opportunities to work with actual businesses and build your CV. These arise through The Link, our very own marketing agency, and university competitions, Employability Challenge Week, the Leadership Challenge, well as activities and competitions further afield.The specialist marketing modules will give you the opportunity to strengthen and prepare you to move towards a career in the marketing industry.