这个独特的学位使您可以洞悉时尚行业的动态力量，并借助营销专业知识来发现和促进下一个大趋势。您将了解时尚产品的设计和风格美学，以及消费者行为和消费主义在时尚生命周期中的作用。但是，您还将通过从历史和技术的角度研究样式，设计和品味来将其纳入上下文，因此您可以放心使用趋势信息来开发和推广新的颜色和样式趋势和概念。<br> <br>在本课程中，您通常有机会申请在国外度过的时间，通常是额外的一学年。该大学与世界各地的大学建立了300多个合作伙伴关系，学生的热门目的地包括欧洲，美国，加拿大，澳大利亚，新西兰，新加坡，
On BA Fashion Marketing, our mission is to build a better fashion industry, where inclusivity, diversity and sustainability are fully considered from concept to consumer. You’ll become a creative and ethical fashion marketer with a broad range of resilient skills that are adaptable within the ever-changing industry landscape. Our course balances research-led activities and contextual studies with creative practice and focuses on social, ethical and sustainable solutions to inform marketing decisions.You’ll be working with research-active academics and industry professionals on exciting and authentic future-facing projects. You'll practice research, analysis and critical thinking skills throughout the programme. These skills, when combined with your creativity, are key for the development of innovative fashion marketing strategies, products, experiences and communications. Through a combination of making, reading and writing, you’ll become a creative thinker and a critical practitioner.Your core subjects include design studies, visual communications, marketing principles, forecasting, branding and fashion management. You’ll also have the opportunity to study areas of personal interest, by selecting from a range of optional modules, for example sustainability, fashion imaging and neuromarketing. There’s also the choice to take Year in Industry or to Study Abroad, providing you with the flexibility to tailor your education experience to reach your ambition.Specialist facilities and supportTake a virtual tour of our facilities.We offer excellent facilities and technical support for developing your creative skills. We have a range of dedicated spaces where you can work independently. We also have a number of practical workshop studios and specialist facilities: sculpture programme studio, 2D programme studio, fashion design studio, knit and weave studio, photography studio, print workshop, laser cutting and 3D print workshop, printmaking workshop, XLab for Immersive Technologies and 3D workshop.We provide access to a team of excellent technicians across the full range of skills who can help you to realise your work to reach its potential.The School also provides a range of other support to enhance your experience and prepare you for the workplace: free dedicated software, a wide range of technical induction programmes, free access to LinkedIn Learning Tutorials, free camera and video recorder loan, supporting a Degree Show, external promotion, Yorkshire Fashion, visiting speakers from industry or other institutions around the world.Internship opportunity - from 202526All School of Design masters students and final year undergraduate students can apply for our internships. Two successful candidates will work with the PACE creative team for six months after finishing their course. Find out more about our Professional Academy for Creative Enterprise (PACE).The internship has helped me grow not only in technical skill but also in adaptability—qualities that are essential in a professional environment.Lucy Clanfield, PACE Intern.Find out more about Lucy Clanfield's experience.