我们的管理学院在管理研究和教育方面采用了崭新且具有智力挑战性的方法。在皇家霍洛威学院学习管理和市场营销意味着您将向国际知名专家学习，他们将分享他们的研究和经验，从而使您获得当前和相关的管理技能和知识。您在营销方面的专业知识，以及人际交往和可转让的技能以及业务经验，将为管理人员带来出色的职业前景。您将在管理的所有关键领域（包括战略，国际业务，市场营销和消费）中建立自己的技能和能力。您还将探索营销的关键方面，包括营销管理，消费者行为，营销研究和电子商务。通过选择花一年的时间来从事商业活动，您还将有足够的机会将
Our School of Business and Management has a fresh and intellectually challenging approach to management research and education. Studying Management and Marketing at Royal Holloway means that you will learn from internationally renowned experts who will share their research and experience so that you gain current and relevant management skills and knowledge. Your specialist knowledge in marketing, combined with interpersonal and transferable skills and business experience, will lead to excellent career prospects in management.<br><br>You will build on your skills and abilities in all the key areas of management, including strategy, international business, marketing and consumption. You will also explore the key aspects of marketing, including marketing management, consumer behaviour, marketing research and e-commerce. By electing to spend a year in business you will also have ample opportunities to integrate theory and practice and gain real business experience.<br><br>Our balanced approach to research and teaching guarantees high quality teaching from subject leaders, cutting edge materials and intellectually challenging debates. You will receive individual attention and flexibility to acquire, if desired, expertise within a specialist field.<br><br>Duration: 4 years full time