业务分析将先进的分析方法应用于业务问题，以帮助管理人员做出更好的决策，而技术是所有现代业务的核心。组织需要具有商务技术专业知识的商科毕业生。业务分析师对业务的运作方式有着出色的一般意识。他们还能够应用高级分析方法来处理特定的管理问题。Strathclyde的营销系被公认为是英国领先的营销教育和研究中心。本课程将帮助您发展各种营销和管理职业的技能。您将了解客户需求，增值产品和服务以及沟通在客户满意度中的作用。现代企业过于复杂，无法涵盖一个单一的主题：现代管理人员需要具有广阔的视野。您可以选择商学院和其他学科
Study with usDevelop skills for a variety of marketing and management careersGain an understanding of the impact on organisations of developments and issues in business technologyExtend your skills through practical case studies with a range of organisationsBenefit from the opportunity to take part in student competitions to win paid internshipsWhy this courseBusiness analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business.Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues.The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.AssessmentThe majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by individual andor group coursework.Students normally have one opportunity to be re-assessed for a failed class. Exam resits normally take place during the summer.A range of assessment techniques are used including:business reportscase studiesessayspresentationsindividual and group projectslearning journalspeer assessments