This programme will equip you with knowledge and intellectual capabilities to successfully commence or develop a career in international marketing management. It is suitable for any graduate who wants a comprehensive understanding of international marketing. This could include a new graduate who is keen to start a career in marketing. Equally, it could include an experienced marketer who would like to ensure they have a thorough grounding in the marketing discipline in order to help develop their career.<br><br>The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing. The modules contain many examples of marketing in practice and examine both established and new techniques for practising marketing in an international context successfully.<br><br>The degree also aims to develop the skills necessary for employment such as decision-making and problem-solving in complex, unpredictable and often fast changing situations, developing initiative and personal responsibility, and the independent learning ability needed for continuing professional development in an international environment.