A career in marketing can take you into almost any sector of business and into workplaces all over the world.<br><br>This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.<br><br>Youll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.<br><br>Marketing requires a wide range of skills. Youll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.