该创新计划是澳大利亚任何广告学硕士的榜样，通过与来自世界各地的学术和专业资源合作，提供针对广告和营销传播的针对行业的深入分析。您将探索一系列进化的交流过程，以为当今与广告和促销活动有关的竞争性全球环境建立专业知识和技能。报名参加此计划将为您提供发展高级知识和可转让技能的机会。我们将鼓励您建立关于营销和传播实践的全球和本地观点，包括在不断发展的广告和更广泛的传播行业中采用新颖的领导方法，战略规划和活动发展方法。
In the Master of Advertising you will explore a range of evolutionary communication processes related to advertising and promotional activities, building professional knowledge and skills for today's competitive global environments. Enrolling in this degree will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries.<br>On completion of the degree, graduates will be responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams, and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.<br>Upon graduation, you will be equipped to enter professional and management roles within advertising, promotions and management consultancies, as well as business, government and non-for-profit organisations that use advertising and promotional tools to achieve their goals. This degree will prepare you for the constantly changing advertising environment and you will become a flexible and adaptable professional, who is environmentally, culturally and socially aware.