与主要零售商合作设计并不断更新，作为本课程的学生，您将受益于最新的商业最佳实践，来宾讲座，现场行业案例研究，技能研讨会和公司访问的见解。本课程为您在零售，购买，商品，人员，物流或商店管理等专业零售领域中的经理职业生涯奠定了基础。它还使您有机会在市场营销中找到各种职业机会（例如广告，品牌管理或市场研究），或者获得更多的一般管理和咨询服务。您将在头两年涵盖零售，市场营销，经济学，财务管理和组织行为的核心领域。在此基础上，以及您的实习经验，您可以通过选择更适合您职业志向的高级可选模块来专注于您的最后一年。
BSc Marketing and Management degree combines a rigorous in-depth knowledge of marketing, together with a solid grounding in business and management to prepare you for a wide range of exciting and rewarding career opportunities. You will develop highly prized specialist skills in digital marketing, consumer behaviour and global brand management, plus essential business and management skills in areas such strategy and leadership. In the first year of our BSc Marketing and Management degree, you will build a firm foundation for modules in subsequent years by studying core business and management subjects. In the second year, you will start to develop an in-depth understanding of marketing by attending specialized modules such as marketing research, consumer behaviour, global brand management, and digital marketing. You will also be able to choose from a range of wider business options, including our renowned stream of retailing modules. Following your professional placement or study abroad year, the final year provides advanced specialised core modules on marketing strategy and planning, and marketing communications, along with a broad range of optional modules in many areas of marketing and management.