该国际市场营销硕士学位将为您提供对国际市场营销相关性的高层次，全面而严格的理解，使您能够在全球文化背景下深入了解市场营销决策。通过参考研究结果以提供对主题的更多见解，该计划使您可以将理论与实践联系起来，确定道德实践，并进行批判性思考和以问题为中心的决策，从而可以将其应用于一般国际业务设置。该计划在国际范围内，将吸引具有营销背景的人士以及不希望从事营销职业的人士。
Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding of the global context through the International Business Strategy and International Marketing modules.<br><br>With reference to research findings to provide additional insights into the subject matter, the programme enables you to link theory and practice, to identify ethical practice and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.<br><br>Accredited by the Chartered Institute of Marketing (CIM), the MSc International Marketing is designed to suit both those with a marketing background and those who wish to embark on a career in marketing.