随着全球化和即时通信的发展，许多企业正在真正的国际市场中运作。未来的营销经理将需要在全球范围内竞争。这项为期一年的充值课程旨在帮助您获得技能和知识，以开始全球营销职业。如果您已经研究过市场营销和业务，则可能是理想的选择。如果您已经具有很高的市场意识，并且想在国际背景下加深对营销的了解，我们将为您提供机会，增强您在全球营销和国际业务方面的实力，并为您提供选择模块的机会例如战略管理来提高技能。我们将着眼于国际营销和业务，以增进您对国际和全球业务领域内的营销理论和原则的理解。研究战略性营销计划将使您有机会发展与
With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if youve already studied marketing and business.<br><br>If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context well give you the opportunity to enhance your strengths in global marketing and international business. Well look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.<br>Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.<br>Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.