加的夫大都会（荣誉）市场营销管理学士学位是与特许市场营销学院（CIM）的课程大纲一起开发的。该课程以其职业定位而享有盛誉。成为“市场营销人员”将使您获得在市场营销行业就业所需的学术知识和实践技能。毕业后，您将拥有广泛的营销和管理知识基础，而营销人员认为这将是五年来最重要的知识能力：数字营销，品牌，营销传播，全球和国际营销，公关和企业声誉，您将能够说法语，西班牙语或汉语普通话。您还将具有高级管理人员期望的专业营销人员的个人能力：富有创造力，商业头脑敏锐，鼓舞人心且无不良风险。特许管理学院（CIM）将营销描述
The BA (Hons) Marketing Management at Cardiff Met has been developed in conjunction with the Chartered Institute of Marketing (CIM) syllabuses. The course has a great reputation for its vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry.<br><br>The Chartered Institute for Management (CIM) describes marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Marketing is a critical business function and is perhaps the most important component in determining a business' profitability.<br><br>Upon graduating you will have a wide base of marketing and management knowledge in what marketers say will be the most important knowledge capabilities in 5 years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation and be able to speak French, Spanish or Mandarin Chinese. You will also have the personal capabilities senior managers expect of a professional marketer: creative, commercially-astute, inspiring and not risk adverse.<br><br>Course Length:<br>Three years full-time.<br>Four years full-time if undertaking year-long industry placement.<br>Four years full-time if undertaking foundation year.<br>Five years full-time if undertaking foundation year and year-long industry placement.