这是市场营销学的一般本科学位，适用于那些看到了他们未来的市场营销职业，但目前不希望进一步专业化的人。我们的市场营销学士学位是共享的第一年，这使您可以在最终确定学位以匹配职业选择之前体验市场营销的所有主要领域。我们提供特许营销学院（CIM）和直接与数字营销学院（IDM）的相关豁免。您学习的模块将增进您对营销所有领域的理论和实践方面的理解，包括对数字渠道和社交媒体的理解。除了学科知识外，在整个课程中，您还将学习市场营销职业所需的可转移技能。也许比其他任何业务领域都需要的更多，您需要能够团队协作，解决问题，发展
Marketing lies at the heart of every successful business. By engaging with and understanding the customer's needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what's on offer in increasingly more creative and dynamic ways.<br><br>You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM's Award in Digital Marketing during the Digital Marketing Essentials module.<br><br>Employability is embedded in the course, where you will develop your employability and enterprise skills through modules in leadership and opportunities for work-based learning.