La Trobe的商务（市场营销）学士学位将为您提供专业的市场营销知识和业务基础。了解当前的做法和未来的营销趋势。了解数字营销，消费者行为，品牌，研究和战略规划等主题的营销创新潜力。具备国际可转让技能的研究生毕业，为您的商业或市场职业做好准备。您将学习：消费者行为-了解人们与品牌互动并最终进行购买时的想法和感受。数字时代的广告-学习有说服力的在线和离线技术，为客户和组织创造价值。数字品牌管理-使用数字平台和其他战略工具来创建内容以开发品牌。市场研究-收集有关客户，竞争对手和其他利益相关者的信息，以更好地了
In today's digital landscape, marketing is a high-demand skill across a range of industries. Health, education, finance, retail, arts and government bodies all have digital presences that needs to develop, implemented and managed. For a career in any industry, a strong foundation in business plus agile and innovative marketing skills will set you up for success. La Trobe's Bachelor of Business (Marketing) has been designed with direct input from industry to ensure you have the specialised knowledge and solid business foundations employers want. Explore emerging areas such as digital and social marketing, as well as core subjects like digital marketing, consumer behaviour, branding, research and strategic marketing. Graduate with internationally transferrable skills and be ready for your career in business or marketing.