市场营销硕士课程通过一系列基于学术的课程，为学生提供对市场营销的批判性评价。在市场营销管理，市场营销决策分析，消费者行为和市场营销研究方法等许多领域，学生将对市场营销的理论基础以及当前和新兴的从业人员应用程序有深入的了解。此外，该计划的灵活结构使学生能够研究与他们的兴趣相关的营销方面，例如营销传播，产品和品牌管理以及国际营销。该计划旨在培养批判性，反思性的从业人员，因为它强调将理论和实践与雇主所需的技能和知识相结合，并且是为那些希望在公共或私营部门追求成功的营销职业的人而设计的。
Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner’s perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those looking to develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services. Accreditation Not only is the University of Edinburgh Business School part of a world renowned University, but it is also accredited by the three most influential business accreditation bodies: the Association to Advance Collegiate Schools of Business (AACSB), the EFMD Quality Improvement System (EQUIS) and the Association of MBAs (AMBA). This triple accreditation highlights the quality of teaching and excellence of research at the Business School.