三年制学位课程通常包括360个学分，每20个学分（一个标准模块）相当于200个小时的学习时间，其中包括讲座，研讨会，教程，实践课程和独立学习。自主学习是学位课程的重要方面。学习时间的确切组合将在模块描述符中详细说明，并取决于您的选择。该研究计划的重点是为一系列具有挑战性的摘要提供创意。讲座，讲习班，评论和教程用于介绍，开发和综合课程的各个要素。详尽的研究方法为创意提供了支撑，并且重点转向了开发合理的广告策略，这些策略是通过“产品和广告系列”模块实现这些创意的基础。
Our Creative Advertising course is ideal if you have an interest in creative writing, design and media, bringing them together to learn how to make work that changes behaviour and promote products, services and ideas. Our degree offers you the chance to explore a range of creative skills and enter a rewarding and exciting profession where intelligence, writing and creativity is part of everyday working practice. Advertising has employed some of the world's most creative minds for nearly 100 years, and it's easy to see why - every day is different and you're constantly innovating and problem solving. There aren't many jobs where you get to write, make films, design posters and work with the latest tech all at once Using an industry-led model and working with professional agency partners, our course produces award-winning students and is all about training the next generation of creative thinkers to solve the problems we don't know exist yet. The course is unique in the School for bringing together both copywriting and art direction. Our cohort attracts students from both writing and design disciplines and encourages them to combine their skills to create ideas that affect change in the world. In Year 2 we introduce creative strategy to this mix, allowing you to identify how you can apply your skills to real life issues. This makes the course about much more than just selling and covers all aspects of communication problem solving.