选修基础年，选修三明治年，选修国外。如果您的志向是成为业务决策者或从事营销或广告职业，那么这是一个完美的计划。对于对企业感兴趣的学生，也有机会创建自己的企业。全球经济正在迅速发展，营销是每项业务的核心。在分析，计划，经济和管理方面拥有广泛的基础，同时还可以学习专业的营销技能，例如创造性的问题解决，数字化，了解客户以及如何将企业与竞争对手区分开来。该课程包含对业务的各种背景要素的批判性概述，例如经济学，金融，商法和人力资源管理。您还将研究营销的基本概念和营销中的人类行为。您将专注于经济环境和战略业务实践，而
Develop your marketing expertise to succeed in the rapidly changing world of business. Discover the role of business in society. Develop the principal skills and attributes needed to succeed in the marketing industry.On the BSc (Hons) Business and Marketing degree, youll learn how companies operate in competitive markets. You'll also learn how they effectively communicate with consumers.This course is accredited by the Chartered Institute of Marketing (CIM). They are the leading professional body for marketers.<br><br>You'll learn about contemporary business and marketing challenges and opportunities. Combining academic expertise with industry-leading guest speakers, you'll explore career pathways in the marketing industry. And you'll discover various opportunities within business functions.