加深您对核心营销理论的理解。您将开发一套行销行业重视的理想技能。在学习最新的营销理论和实践应用最新营销理论之间，您将获得一个很好的平衡。我们的课程涵盖了现代营销的三个核心要素：面向消费者的营销
Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers.This course is for graduates with business, management or marketing experience looking for a career in marketing.We designed this course with input from marketing industry leaders from a range of organisations. This means you’ll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you'll need in a marketing career.To prepare you for a marketing career, you will learn about the three core elements of modern marketing:marketing to consumers and other important stakeholdersmarket research and analyticsmarketing and its role in societyKey benefitsCombine the latest marketing research with industry practice to go beyond the theoryDeepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers, organisations, and society.Develop skills and knowledge to help you create innovative strategies and solutions desired by employersPut what you learn into practice through individual and group projects, including the option to work on a real marketing problem for your summer project