在我们这个全球化的世界中，对具有在国际市场上开展业务的技能和知识的营销人员的需求与日俱增，他们能够克服跨国家和跨文化的营销挑战。因此，本课程旨在发展您对数据的批判性理解，解释和应用，以及这对国际，跨文化背景下的营销决策和预算计划的影响。本课程侧重于客户洞察力和国际市场营销管理中的当代问题，可以帮助您发展实用的市场营销技巧，并提供有关国际市场营销管理的战略观点。
In this new global age, we believe that marketing stands out as one of the key factors contributing to the success of international businesses. This course, which draws upon contemporary developments in marketing, should give you the chance to explore the skills which may be needed to work with those successful international businesses, who are looking for world-class professionals to lead their global marketing strategies. The aim of the course, which is currently accredited by the Chartered Institute for Marketing, is to try to prepare you for potential future jobs in global marketing. We will endeavour to prepare you to be a professional marketing practitioner, by exploring the theoretical knowledge, skills and personal attributes which may be required when considering a future career as a manager in an international marketing position. Successful graduates should be adaptable and proactive specialists, capable of entering the workforce at management level.