我们的零售营销课程为零售业务的原理奠定了坚实的基础，包括商店运营，营销和消费者行为。您将有机会加深对人力资源管理，国际业务，物流和销售的了解。我们的员工都是在国际上享有盛誉的知名学者，我们的教学反映了最新的研究和行业思想。您还将从我们与领先零售商的广泛联系中受益，这为宝贵的实地考察和演讲提供了方便。迅速发展的零售业所面临的挑战意味着公司渴望能够将理论付诸实践的熟练，知识渊博的经理。拥有斯特灵大学的零售营销学位，您可能会与他们所寻找的不同。四年制课程，全日制（可选）国外。
Shopping is changing. Consumers no longer differentiate between shopping online or visiting the shops on the high street or the shopping centre. The industry has been responding to change for years and recently it has had to respond to the global Covid-19 pandemic. Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience. Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. Youll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. Youll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.<br><br>Study abroad opportunities