您将对营销传播工具和活动，购买行为，目标受众分析和活动计划有深入的了解。您还将学习如何开发通讯消息，以及进行数字和传统媒体规划。我们拥有英国最大的市场营销部门之一，我们的员工包括国际知名的教授，他们为高质量的研究和咨询项目做出了贡献。我们的许多讲师已经在该行业工作，并将现实世界的经验带入了学习环境。凭借丰富的行业经验和对营销传播开发关键领域的研究兴趣，我们专职的营销讲师将在您的学习，实习申请和毕业生职业生涯中为您提供帮助和支持。<br> 3年制课程，全日制（可选的三明治年） （国外可选年份）
This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.<br><br>Providing a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practice.<br><br>Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, on top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years. <br><br>Duration: Three years full-time, four years with a placement.